Privacy Notice.

1. What information do we collect?

Personal information you disclose to us

In short: we collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

The personal information we collect may include the following:

• Email addresses
• Display names

Sensitive information. We do not process sensitive information.

Payment data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Google Play Store, Apple App Store, and RevenueCat. You may find their privacy notices on their respective websites.

Social media login data. We provide you with the option to register with us using your existing Google account. If you choose to register in this way, we will collect certain profile information about you from Google, including your name, email address, and profile picture, as described in section 7 below.

Application data

If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:

• Mobile device access. We may request access to your device’s camera and notification scheduling. You may change our access or permissions in your device’s settings at any time.
• Mobile device data. We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model, Internet service provider and/or mobile carrier, and IP address.
• Push notifications. We may request to send you push notifications. These notifications are scheduled locally on your device. You may opt out in your device’s settings.
• Crash reports. We use Firebase Crashlytics to automatically collect crash reports and diagnostic information when the application experiences an error. This information includes device type, operating system version, and a stack trace of the error. It does not include recipe content or personal data beyond device identifiers.

2. How do we process your information?

In short: we process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for the following purposes:

• To facilitate account creation and authentication. We may process your information so you can create and log in to your account.
• To deliver and facilitate delivery of services to you. We may process your information to provide you with the requested service.
• To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
• To save or protect an individual’s vital interest. We may process your information when necessary to prevent harm.

3. What legal bases do we rely on?

In short: we only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK, the GDPR and UK GDPR require us to explain the valid legal bases we rely on. We may rely on the following legal bases:

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a contract. We may process your personal information when necessary to fulfil our contractual obligations to you, including providing our Services.
• Legitimate interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your rights and freedoms — for example, to analyse how our Services are used so we can improve them.
• Legal obligations. We may process your information where necessary for compliance with our legal obligations.
• Vital interests. We may process your information where necessary to protect your vital interests or the vital interests of a third party.

4. When and with whom do we share your personal information?

In short: we may share information in specific situations and with the following categories of third parties.

We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us and require access to such information to do that work. We have contracts in place with our third parties designed to safeguard your personal information.

The categories of third parties we may share personal information with are as follows:

• Data analytics services (Firebase Analytics, Firebase Crashlytics)
• AI platforms (Google Gemini API, via Supabase)
• User account registration and authentication services (Supabase, Google)
• Payment processing services (RevenueCat, Google Play Store, Apple App Store)

Business transfers. We may share your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Do we use cookies and other tracking technologies?

In short: we may use tracking technologies to collect and store information for analytics and diagnostic purposes.

We use Firebase Analytics to collect anonymous usage data about how you interact with the Services. Firebase Analytics does not collect personally identifiable information beyond device identifiers.

We use Firebase Crashlytics to automatically collect diagnostic and crash-reporting data when the application experiences an error. This information is used solely to identify and fix bugs.

We do not use cookies, advertising trackers, or tracking technologies for marketing or advertising purposes. We do not permit third parties to use tracking technologies on our Services for advertising.

6. Do we offer artificial intelligence-based products?

In short: we offer products, features, or tools powered by artificial intelligence or similar technologies.

As part of our Services, we offer features powered by artificial intelligence through third-party service providers (‘AI Service Providers’), including the Google Gemini API. Your input and personal information will be shared with and processed by these AI Service Providers to enable your use of these features.

Our AI-powered features include:

• Image analysis (photo recipe import)
• Text analysis (grocery aisle classification)

How to opt out. Photo recipe creation and aisle sorting use AI. Do not use these functionalities if you do not want to use AI-based services.

7. How do we handle your social logins?

In short: if you choose to register or log in using a Google account, we may have access to certain information about you.

Our Services offer you the ability to register and log in using your Google account. Where you choose to do this, we will receive certain profile information from Google, including your name, email address, and profile picture.

We will use the information we receive only for the purposes described in this Privacy Notice. We are not responsible for other uses of your personal information by Google. We recommend that you review Google’s privacy notice to understand how they collect, use, and share your personal information.

8. How long do we keep your information?

In short: we keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law.

No purpose in this notice will require us keeping your personal information for longer than twenty-four (24) months past the start of the idle period of the user’s account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or securely store it and isolate it from any further processing until deletion is possible.

9. Do we collect information from minors?

In short: we do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services.

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected].

10. What are your privacy rights?

In short: in some regions, such as the EEA, UK, and Switzerland, you have rights that allow you greater access to and control over your personal information.

Depending on your location, you may have the right to:

• Request access and obtain a copy of your personal information
• Request rectification or erasure of your personal information
• Restrict the processing of your personal information
• Data portability (where applicable)
• Not be subject to automated decision-making

You may also have the right to object to the processing of your personal information. To exercise these rights, contact us using the details in section 13.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or UK data protection authority.

Account information

You can review or update your account information by logging in to your account settings at any time. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. We may retain some information in our files to prevent fraud, troubleshoot problems, or comply with applicable legal requirements.

If you have questions about your privacy rights, you may email us at [email protected].

11. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

12. Do we make updates to this notice?

In short: yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated ‘Last updated’ date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

13. How can you contact us?

If you have questions or comments about this notice, you may contact us by email at:

[email protected]

14. How can you review, update, or delete your data?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information.

To request to review, update, or delete your personal information, please contact us at [email protected].